Sep 14, 2016
Joy Hysteric began life as a high-end fashion boutique in Broadbeach, Queensland in 2004. Founded by multi-talented creative consultant, fashion buyer and stylist Mel Tan, the boutique encapsulated all elements of her unique style, serving to highlight her original take on fashion and cultural attitude.
Having cemented its place as Australian retail fashion institution, and having relocated to a new HQ in Sydney, Joy Hysteric (and Mel herself) now operate exclusively online to serve a loyal following from around Australia and the world.
Looking forward, Mel's positive, ambitious and creative business ethos is focused on inspiring the fashion conscious with originality.